Cheating your users with Google Adsense
Google Adsense is a great tool for both publishers and advertisers. Is a great tool that needs to be understood and used more carefully.
I was on a respected site the other day and they had the adsense changed to match the links and fonts of the site. Most people do that, there is a common belief that users will click the links thinking it’s a part of the site. This particular site had the adsense right above the text, no space between them. If this is they way some people do business, I am in the wrong place, i thought we publish nice things and people will come. Not that they will come and then we will trick them to click the money links.
Why? Well, mostly because after he gets cheated a few times, he will leave the site or block the ads. That does not matter, right? Others will come…
It’s usually a misconception to think you offer the BEST content and this is how you make the most from AdSense. Just give them enough to find MORE interesting the info from your ads
I know, it’s the opposite of what people say, but it’s true.
Programmers do not usually click on ads. For common people, to “trick” them it’s not so bad
PPS: It is against AdSense’s policy to change its font and links, that’s what I knew. Your site should rather try to match their layout.
PS: how can they “block the ads”?